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Middle East Agency Wins the Audi Innovation Award 2019

November 14, 2019

Jordan’s Twelve Degrees design agency came up with a lightweight silicone device that allows the user to precisely control the flow of salt while seasoning food. “Pincher’, inspired by the phrase ‘a pinch of salt’, was developed for the fourth Audi Innovation Award at Dubai Design Week, which had as a theme  ‘Simplification’. The team, led by Sahar Madanat, will take home a trophy and have been awarded a trip to the Audi factory in Ingolstadt, Germany to experience the automotive design journey at the company’s headquarters. In addition, Audi Middle East will award $25,000 worth of consultancy to cover items such as IP registration, legal counselling and business development, including design advice from the automotive brand and mentoring to develop and protect their idea.