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Chopard
Chopard's Alpine Eagle Says as Much About Your Impeccable Taste As it Does About Your Values
November 20, 2019
by Nadia Michel

Exquisite yet rugged, Chopard’s first ever sports watch ticks all the right boxes.  Inspired by Karl-Friedrich Scheufeler’s passion for hiking and skiing in the Alps, Chopard’s new Alpine Eagle is made for braving the elements. Crafted of Lucent Steel A223, a metal which Chopard has developed and says is 50 per cent more resistant to abrasion than conventional steels, it also has hand and hour-markers that are coated with illuminating Super-LumiNova Grade X, so you can see them in the dark.

But this isn’t just a fabulous-looking timekeeper for your next big adventure. It is being launched in tandem with the newly formed Eagle Wings Foundation, an environmental project designed to help protect the Alps (of which the co-president of Chopard Karl-Friedrich Scheufeler is a founding member). And, it’s available in steel, gold, bi-material or diamond-set gold, and in both 41 mm and 36 mm diameters. With all this, you might be surprised to know the watch is actually a clever rejig of the St. Moritz, the maison’s first sports watch created in 1980.